If you are obsessed with improving your marketing, here is your
next breakthrough to improve response - adding CustomerType to
the marketing mix.
Know How Your Prospects Will React
There are four fundamental types of behavior that people prefer when they gather
information and make buying decisions. This is not guesswork. Millions of people
have taken the Myers-Briggs Type Indicator, the most popular test of behavioral
preferences. Thousands of those have been asked what they prefer during the buying
process. I have tested the results in the field, with real live consumers considering
the purchase of various products and services. The Results Are In. This Approach Works
Marketing that is designed to appeal to one of the four specific types of prospective
customers will increase responses in direct marketing, beating control pieces
that until now have remained undefeated season after season.
I have tested this CustomerType approach with very successful people, all high
net worth individuals who are my clients and are running successful businesses.
More importantly, these successful individuals are open to new approaches in marketing
because they themselves are marketing...and I use this word only with the highest
respect...fanatics.
Change Your Marketing To Match Your Customer
Think of one of your parents. How much did his or her behavior
change over the years? Think of yourself. Are you fundamentally
the same person you were 10 years ago? Your knowledge and experiences
have given you a broader view of world. But when you get out of
bed in the morning and place your feet down on the floor, how
much has the fundamental you changed? I expect that your approach
to decision-making is smarter and wiser, but much the same.
Your prospects and customers are no different. Their information-gathering
and decision-making preferences are grounded in who they are as
people and how they prefer to behave.
Knowing how your customer will behave in a buying situation is
a window into predicting whether your marketing or direct mail
piece will pull in a big response or become yet another reason
to try a different approach.
Learn More About Your Customers and Yourself
CustomerType is a experienced contract marcom service with an
extensive background in developing the key strategies and messages
for buyers.
You'll receive a fresh approach to identifying the similarities
between buyers in your industry, how your preferences differ from
your prospect's behavior, and a guideline to developing strategies
and messages that will resonate with those buyers.
A CustomerType Marketing Seminar or private meeting can teach you how to increase
the quality and quantity of response to your marketing programs.
Please contact Gene Bellotti at 978-266-1792 to discuss your
needs.
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