If you are in charge of improving marketing but never meet your actual
customer, here is a way to understand how your customer approaches
the decision to buy. Learn how you can adjust your marketing to
take advantage of the way your prospect makes a buying decision.
Know How Your Prospects Approach Life
There are four fundamental types of behavior that people prefer
when they gather information and make buying decisions. Thousands
of people have been asked what they prefer during the buying process.
I have tested the results in the field, with real live consumers
considering the purchase of various products and services.
The Results Are In. This Approach Works
Marketing that is designed to appeal to one of the four specific types of prospective
customers will increase responses in direct marketing, beating control pieces
that until now have remained undefeated season after season.
I have tested this approach with very successful people, all high net worth
individuals who are my clients and are running successful businesses.
More importantly, these successful individuals are open to new
approaches in marketing because they themselves are marketing...and
I use this word only with the highest respect...fanatics.
Change Your Marketing To Match Your Customer
Think of one of your parents. How much did his or her behavior
change over the years or the way they approached decisions? Think
of yourself. Are you fundamentally the same person you were 10
years ago? Your knowledge and experiences have given you a broader
view of world. But when you get out of bed in the morning and
place your feet down on the floor, how much has the fundamental
you changed? I expect that your approach to decision-making is
smarter and wiser, but much the same.
Your prospects and customers are no different. Their information-gathering
and decision-making preferences are grounded in who they are as
people and their behavioral preferences.
Knowing how your customer will behave in a buying situation is
a window into predicting whether your marketing or direct mail
piece will pull in a big response or become yet another reason
to try a different approach.
Learn More About Your Customers and Yourself
In our Marketing Seminar "How to Change the Behavior of
People You'll Never Meet" at your office you'll receive a
fresh approach to identifying the similarities between buyers
in your industry, how your preferences differ from your prospect's
behavior, and a guideline to developing strategies and messages
that will resonate with those buyers.
This seminar will give you the insight to increase the quality
and quantity of response to your marketing programs.
Please contact us at 978-266-1792 to schedule a seminar at your
location.
|
