If you are obsessed with improving your marketing, here is your next breakthrough to improve response - adding CustomerType to the marketing mix.

Know How Your Prospects Will React

There are four fundamental types of behavior that people prefer when they gather information and make buying decisions. This is not guesswork. Millions of people have taken the Myers-Briggs Type Indicator, the most popular test of behavioral preferences. Thousands of those have been asked what they prefer during the buying process. I have tested the results in the field, with real live consumers considering the purchase of various products and services.

The Results Are In. This Approach Works

Marketing that is designed to appeal to one of the four specific types of prospective customers will increase responses in direct marketing, beating control pieces that until now have remained undefeated season after season.

I have tested this CustomerType approach with very successful people, all high net worth individuals who are my clients and are running successful businesses. More importantly, these successful individuals are open to new approaches in marketing because they themselves are marketing...and I use this word only with the highest respect...fanatics.

Change Your Marketing To Match Your Customer

Think of one of your parents. How much did his or her behavior change over the years? Think of yourself. Are you fundamentally the same person you were 10 years ago? Your knowledge and experiences have given you a broader view of world. But when you get out of bed in the morning and place your feet down on the floor, how much has the fundamental you changed? I expect that your approach to decision-making is smarter and wiser, but much the same.

Your prospects and customers are no different. Their information-gathering and decision-making preferences are grounded in who they are as people and how they prefer to behave.

Knowing how your customer will behave in a buying situation is a window into predicting whether your marketing or direct mail piece will pull in a big response or become yet another reason to try a different approach.

Learn More About Your Customers and Yourself

CustomerType is a experienced contract marcom service with an extensive background in developing the key strategies and messages for buyers.

You'll receive a fresh approach to identifying the similarities between buyers in your industry, how your preferences differ from your prospect's behavior, and a guideline to developing strategies and messages that will resonate with those buyers.

A CustomerType Marketing Seminar or private meeting can teach you how to increase the quality and quantity of response to your marketing programs.

Please contact Gene Bellotti at 978-266-1792 to discuss your needs.