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"Things are not as they are, but as we are." Emerson

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CustomerType Marketing, based in Acton, Massachusetts, trains organizations to recognize the differences in their prospects and customers, and consults with company presidents to improve their marketing and sales strategies.

Each sales, marketing or customer service solution is developed around the goals of the company and the customers' types.

By analyzing and understanding the information-gathering and decision-making preferences of your target audiences, and providing information about products and services in the manner most desired by the buyer, marketing solutions can be designed, written and produced to specifically appeal to your prospect, which has been proven to result in increased effectiveness and response.

Gene Bellotti, Ed.M, MBA, is an experienced entrepreneur with an extensive background in developing the key strategies and messages for buyers.

Mr. Bellotti's expertise is launching new companies and new products or services successfully. He has over 27 years of experience working with technology companies in the hardware, software, medical, networking, telecommunications fields, developing business-to-business and consumer marketing materials and implementing high-traffic web sites.

You'll receive a fresh approach to identifying the similarities between buyers in your industry, and a guideline to developing strategies and messages that will resonate with those buyers.

Please contact Gene Bellotti at 978-266-1792 to discuss your needs. We look forward to helping you and your company reach your goals.