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Contract Marketing Communications
Improving Marketing Response

This on-site custom seminar educates and trains your sales, marketing and customer service staff how different types of customers think and behave during the buying process.

The behavior that your prospects and customers expect from you is predictable. Customers think in one of four ways when gathering information and making a buying decision. That's it: four ways. Learn the four ways and you will understand your customer better than you ever have in the past.

After this training seminar you will also understand your staff better than ever before, because as part of this training, your staff will get to know why they behave the way they do.

This seminar is based on the testing of thousands of customers and on the known behavioral characteristics of millions of people. Put together, this data is invaluable for sales, marketing and customer service groups.

This 1/2 day training seminar will leave your group with a Sales Guide to CustomerType customized for your industry and target audiences. Then your staff can refer back to the concepts of CustomerType as they are on the phone or preparing the next marketing piece.

To schedule a training session, call 978-206-1792.